For this project, we wanted to offer an approach that was different, disruptive some would say to the normal telephone directory-sized prospectuses that had existed before. We engaged an agency and agreed the concept of ‘packages’ of courses – combinations of courses that would help you create your Future. Photography, copywriting, gathering case studies to meet the theme, and compiling the lists of courses was a lengthy process, but we ended up with a prospectus that worked very much in parallel with the new website we were building at the time – signposting students there for all the general information they needed.